Why do people donate?

A Survey from February 2017 made by the English Institute of Fundraising contacted around 2000 people about their motivations to donate.

Here the results:

  • 59% said they believed in the cause
  • 37% said it was a good thing to do
  • 21% said the charity had helped someone they knew
  • 12% said the campaign caught their attention
  • 8% said they had benefited from the charity’s work in the past
  • 8% saw something about the charity on the news
  • 2% thought they would get something in return

More details: https://blog.gocrowdera.com/?p=1685

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